Side Project Strategy

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Time to kick-start my marketing efforts. Reading the New York Times this morning, I saw an article about how print publishers are pressing their writers, who usually pub a book a year, into producing short stories or novellas for the e-publishing market in between books. The New York marketing departments are slowly catching on to what indie writers already knew. Offer a free or inexpensive piece of shorter writing six to eight weeks before the novel comes out, and the novel will sell better.

The NYT article kick-started me into getting my free novella up on the website with a link to my publisher. I’ve been talking to the TWRP marketing maven, and she’s all for it, giving me ideas and help. Of course I have to read the story first. It’s a subplot pulled from The Paris Notebook, and will probably need some revising.

What I really love about this idea is giving readers another love story, one that has the same group of characters in the same setting, but from a different point of view. And I love that it will be here, on the site, and also that it will be free. I love giving stuff away. You can’t write a blog for ten years and not love sharing your work with whoever clicks on the page.

I don’t mind spending time away from my main project to work on this piece on the side because for me and my readers it’s a win/win. I love the story and want to share it. And readers get something free, which is always fun.

  1. Wendy Avatar

    Great tip. I’m looking forward to reading your book.

  2. cindy Avatar

    Thanks Wendy. I checked out your blog. Loved the video of Obama reading Where the Wild Things Are:)

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