Category: Marketing

  • The Fabulous Cindy

    Not me! The other Cindy, Ms. LaFerle, of Home Office fame. Since my first baby step attempts to market Your Words, Your Story, Cindy has been a jewel of a mentor, her generous advice truly priceless. Cindy first showed me by example a few things I could do to up my book’s visibility. After reading her blog, I…

  • Happy Mail

    “Congratulations! Your entry in the Midwest Book Awards was judged a finalist.” It’s not the Pulitizer Prize but it’s something. This morning’s email got me thinking about those 10 things I sent out in January…how many of them got positive responses? How many do I need to follow up on? I got out my list…

  • DWW

    Am happily busy reading for a review due soon but had to post amid all the holiday hoopla that I have been accepted into membership with DWW, the organization of Detroit writers that’s been around since 1900! Things unfolded like a perfect dream… First the phone call giving me the good news. Then the invitation…

  • Jexbo

    This morning, after having thought a lot about why my Blessings essay wasn’t quite what I wanted it to be, I figured I’d take another look and run through another revision. Even before I started, I thought, “If I can’t figure out what words will fix it, I’ll at least read it.”  So I read. And I…

  • Smart Marketing

    He might not have done it on purpose. He probably didn’t. But when I stopped in the bookstore the other day to buy another just released hardcover I’d been promising myself, I saw Tom Perrotta, whom I also adore, had a new one out as well. I have a rule about hardcovers. I just don’t…